The Spa on Rodeo was created by board certified foot and ankle surgeon, Dr. Pourziaee with the intention of creating wellness from the ground up. As the founder of Rodeo Drive Podiatry, Dr. Pourziaee is a firm believer that healthy feet are the foundation of optimal well-being. To help his patients achieve this, Dr. Pourziaee has offered his own expertise in tandem with alternative therapies and treatments provided by his staff. The addition of these treatments and the undeniable benefits they offer was the inspiration behind The Spa. With The Spa on Rodeo, Dr. Pourziaee can now offer the same foundational approach to patients as well as the public. Here, the focus starts at the feet and continues on up, with treatments designed to heal and soothe your body and mind.

Interview:

Jeremy Baker:

It’s great having you on today. I’m particularly interested in hearing about your unique approach to well-being starting with the feet and continuing up especially as it relates to med spa services. First, give us a general overview of what your approach is as it relates to spa services?

Dr. Pourziaee:

Well let me just give a little background. I have been practicing for a little over 14 years in my podiatry practice. Within that practice we have heavy focus on bio mechanics and also a surgical practice as well. During my time practicing I would dabble in alternative therapies to help patients; anything from neuropathy, circulation issues. But I would try these alternative therapies on patients and I would see the positive results it would bring. So therefore I decided why not take a lot of these therapies I see benefits and just bring it to the public. You don’t necessarily have to be a patient of mine and that’s where the spa in Rodeo was born. With every new client that comes in we take an approach where we start at the feet and work our way up. We do a full evaluation of foot and ankle wellness and from there try to choose an appropriate therapy that would benefit the client.

Jeremy:

Interesting. Can you describe a podiatry spa service you offer ?

Dr. Pourziaee: Yes absolutely, one is our therapeutic foot soak. But every client that comes in either in the podiatry side or the spa, we do a therapeutic foot soak. These foot soaks range in different properties but essentially they are a detoxifying element to it and a cleansing element as well. We use essential oils and chlorophyll and different things to achieve this.

And then from there our treatments kind of focus on different groups. Take for example our massage therapy department. We have treatments that focus on dealing with swelling, so we do a whole cupping series where people come in with chronic edema and we’re able to really address this by using cupping therapy. Also reflexology; all our massage therapist trained in reflexology and this is an ongoing art of their education. Some people come in for a lot of different ailments but majority come in with usually some type of pain issue and we’re able to really address that and monitor that with the reflexology treatments.

Jeremy:

What’s your most  popular service?

Dr. Pourziaee:

Definitely on the massage side the cupping. That is very, very popular. People love it and I think it’s just because it works. The people really see the benefits from it. Those services are always booked out. From there we have our skin revision treatments. We actually use a line of skin care products and treatments that will actually change the issues. So with relation to lower extremities people will have capillaries or scars or anything like that. We will go in and change that up to a level. Some patients will come in and say they’ve gone to different plastic surgeons and dermatologists and they can’t treat this. They’ll come in and after a series of treatments we’ll see some real changes as well.

Jeremy:

So the cupping, I know that is used in acupuncture, is it the same basic concept when you use it on the feet?

Dr. Pourziaee:

The cupping is essentially the same type of procedure. Obviously there is a variation of size of cups and how you create the suction but the overall philosophy is the same.

Jeremy:

What would you say makes your spa unique? Obviously your approach to spa services focusing on the feet is unique. Is there anything else that would make you stand out?

Dr. Pourziaee:

I would absolutely say that it is our personalized and customized treatments that we give. So when somebody comes in, a lot of ways we assess them is like a doctor’s office because that’s what I do first. So we will do a complete assessment of them and see what different things they would benefit from. Also it’s the follow through and the monitoring of all of our services. We just don’t see ” oh just come in once per week” and don’t do any kind of follow up. We are really touching base with our clients and making sure they’re achieving their goals, whether it’s relief from pain or whether it’s more beautiful skin, whatever the goals are of the client we are really monitoring that.

Jeremy:

That’s critical. So you would say that you are getting many of your patients as regular clients by reaching out and communicating with them on a regular basis?

Dr. Pourziaee:

Absolutely. And that’s a big part of what I do with the spa part of it involves just making sure that again, whether you are technically a patient or just a spa client, I treat it all the same way. So it is that personalized service, that high level service what we know everybody is there for and we do our best to help them achieve that.

Jeremy: 

Which is obviously one of the reasons why you are successful in what you are doing. Is there anything else you can attribute your success to?

Dr. Pourziaee:

I would say it is my team. My team is incredibly talented. They are very well experienced. It is finding that right therapist technician and creating a group of therapists that communicate with each other and that have the client’s well-being as their first priority.

Jeremy:

What is your biggest challenge right now?

Dr. Pourziaee:

The thing is, a lot of times people will come in with the newest fad. So whether it is the new laser that’s out, whether it’s something new and all the other doctors are doing it. It’s about us understanding what this new thing is but also educating the client that maybe you don’t necessarily need this. Maybe the things that we already do achieve that and you’re better off doing that. So it’s that communicating with the newest and greatest thing.

Jeremy:

What are mistakes that you commonly see some of your clients make when they are going to other spas for other spa services and then come to see you?

Dr. Pourziaee:

The mistake that I see is when things are overdone. Let’s take skin treatments: one peel will achieve this but if I go every week or if I go three times a week I’m going to get a rash. There are places that will just do it and rather than say no, this is not what you need let’s space this out. So people get really excited and it’s about monitoring that and taming that and giving them a long term goal. So some people are disappointed and go to other places and it’s just understanding why that happened. A lot of times they just over do it.

Jeremy:

So we talked about the communication with the clients and it sounds like you do a great job with that. How often do you communicate with them and how do you communicate with them? For instance social media, email, text etc.

Dr. Pourziaee: All of the above. The most important is the personal one on one. As they come in they know. Each visit, whether it’s me or my Director of Operations, we are at the higher level, they get an interaction with us. And then also everyday with the client list we review as a group who is there and making sure we address any special needs for that day and making sure everybody is on a goal. That’s the most important. From there actually ways we communicate definitely social media. We have a large media presence. So anything new, any specials, we try to blast it through social media. Also communication through phone calls and text messages and emails. We do all of that. When somebody becomes a client, we find out their preference in communication. I know myself, I love text messages, emails take me a while to respond to. That’s just my preferred way. So we find out what the clients preferred way is and we just make it. We don’t want to be a burden on them. We want to add to their life.

Jeremy:

Right it’s interesting for you to talk about texts like that because I wholeheartedly agree with you. Email is great. You should continue to use it but the reality of it is, open rates are pretty low on emails and texts always get opened and read so you just have to be careful in making sure that they understand why they are getting the text from you. And as long as they know who you are and expect a text from you then it’s great. It’s a wonderful way to communicate with clients.

Dr. Pourziaee: Absolutely.

Jeremy:

What are the procedures and services that you offer that you wish more clients knew about or took better advantage of?

Dr. Pourziaee:  We actually have a new type of procedure that we just introduced, and it’s not even on our menu yet. But it is a massage therapy using bamboo sticks so this is something that we are really excited about and we want everyone to know about. We just literally started it two weeks ago. That’s an exciting one. Kind of going back to wellness from the ground up, we offer obviously manicures and pedicures and being a foot doctor I know special amount of information about proper pedicure protocols. That’s something that especially men don’t think of their feet as being that important. They think “oh I’m not going to get a pedicure, it’s really for women. It’s more of a fru-fru thing”. Where in fact there are medical benefits to getting a proper pedicure. We’ve seen people come in who have never gotten pedicures before. And the way we do it it’s a medical sterile pedicure that’s the best way to describe it. But all our nail technicians are trained under me to look for signs of infection, anything that can possibly cause problems. We’ve even had people that didn’t know they had diabetes and just off the cuff say “oh I don’t have that much feeling in my toes” and then we are able to address that specifically and work on them properly that’s referring back to the medical part of the business but the level of services that we offer for the manicures and pedicures, the high level, I wish more people would get involved with that it’s very important.

Jeremy:

It sounds like what you are offering here is really an expanded service for a pedicure different from what they would get at a nail salon.

Jeremy:

In terms of your clientele, can you just briefly describe what you would consider your ideal client to be? What their situation is, what they’re looking to accomplish and how you accomplish that? Obviously every patient is unique, but a general overview.

Dr. Pourziaee:

Yeah I mean, our ideal clientele if we are talking about somebody that hasn’t been in yet, is somebody who’s reached a point in their life where they are having a little bit more pain. They’re starting to have some kind of medical issues. So they have a renewed interest in their health. The best thing for them to do is to come in and let us be a spring board to see what that is. So it’s something we can help with. Maybe it involves more detailed services that we don’t offer. But that person is usually in their 40’s and 50’s, starting to kind of move up in life and they want to walk better, they want to look better, they want to feel better and usually the spa is the perfect place for that person to come in and just explore those things.

Jeremy:

Before we go why don’t you tell us how to would find you.

Dr. Pourziaee: The practice website is rodeodrivepodiatry.com and the Spa is the spaonrodeo.com.  We are also on Instagram and Facebook and Twitter.

Jeremy:

Great anything else you would like us to know before we go? It’s been wonderful and very informative speaking with you so I do appreciate your time.

Dr. Pourziaee: Yeah absolutely. I just encourage everybody to look us up on our website and to reach out and to give us a try.